Website Terms of Use
Last updated: 12 August 2026
1. Who we are
This website is operated by AI Business Solutions Limited, trading as Whitecroft AI, registered in England and Wales (company number 17164662), registered office 82a James Carter Road, Mildenhall, Bury St Edmunds, England, IP28 7DE.
2. Using this site
By using this website you accept these terms. You may browse and use the tools on this site for your own business purposes. You may not scrape the site for commercial purposes, attempt to disrupt it, or misuse the demo phone line (including nuisance, abusive or excessive calls).
3. The ROI calculator and other estimates
The missed-call calculator and any figures, examples or comparisons on this site (including the human-receptionist cost comparison and industry missed-call rates) are illustrative estimates based on stated assumptions. They are not a quotation, a guarantee of results, or financial advice. Actual results depend on your business, call volume and market.
4. Pricing
Prices shown exclude VAT and may change. The price that applies to you is the one confirmed in writing in your services agreement or written quotation.
5. Intellectual property
The content of this site — text, design, graphics and the Whitecroft AI name — belongs to us or our licensors. You may not reproduce it commercially without our written consent.
6. Liability
We provide this website "as is." To the fullest extent permitted by law we exclude liability for loss arising from reliance on the free content of this site. Nothing in these terms excludes liability that cannot be excluded under the law of England and Wales, including for fraud or for death or personal injury caused by negligence. Liability in respect of services we supply is governed by the services agreement.
7. Links
Links to third-party sites are provided for convenience; we are not responsible for their content.
8. Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.